BRAINVATIVE CASE STUDY

Healthcare · LASIK & cataract

EyekureSocial Media &
Paid Advertising.

Connecting eye-care services with audiences through social content and location-led lead campaigns. A look at the visibility, enquiries and surgery outcomes recorded along the way.

Case-study periodOct 2025 to Oct 2026

Explore the results

RESULTS AT A GLANCE

The work, in numbers.

Reported paid-campaign and CRM outcomes, alongside clearly labelled Instagram estimates based on a 90-day snapshot.

Paid campaigns & CRM outcomes

Oct 2025 to Oct 2026

Meta advertising investment₹12,70,530.81

Total amount spent across the campaigns shown in Meta Ads Manager.

Source: Meta Ads Manager

Eyekure G2 campaign2,470form leads

₹117.53 per lead reported for this campaign. Leads are not confirmed surgeries.

Source: Meta Ads Manager · G2 only

LASIK & cataract surgeries371successfully closed

CRM records marked Closed Won, confirmed by the client as completed surgery outcomes for this campaign period.

Source: client CRM & client confirmation

Estimated content views~3.66M

Based on 836,212 views recorded over 90 days.

Estimated content interactions~11,000

Based on 2,509 interactions recorded over 90 days.

Estimated profile visits~6,700

Based on 1,539 profile visits recorded over 90 days.

03 / ABOUT EYEKURE

Eye care.
A considered decision.

Eyekure's LASIK and cataract services sit at the centre of this project.

Visit Eyekure

The work brought eye-care education and service-led messaging together across social content and paid campaigns. The supplied creative examples cover everyday eye-care topics, LASIK awareness and cataract aftercare, using both static posts and Reels.

The campaign structure groups audiences by location, with ad sets named for Delhi NCR, Mumbai, Bengaluru and Pune, and Surat and Ahmedabad. These describe campaign organisation, not a verified list of clinic locations.

Sector: Eye care & healthcare
Service focus: LASIK & cataract
Project period: Oct 2025 to Oct 2026
Evidence used: Meta Ads Manager, Instagram Insights & client CRM

04 / PROJECT OBJECTIVES & SCOPE

From awareness
to an enquiry.

Three connected areas of work: explain the services, reach relevant audiences and measure the response.

Build service awareness

Give audiences a clearer introduction to Eyekure and its eye-care services through useful, recognisable social content.

Educational and service-awareness posts
Short-form video and Reel creatives
LASIK and cataract-focused messaging

Measurement focusViews, interactions & profile activity

Generate service enquiries

Use Meta lead-generation campaigns to connect interested audiences with the next step in their enquiry.

Lead-form campaigns on Meta
Location-grouped ad sets
Static and video advertising formats

Measurement focusReported leads, spend & cost per lead

Understand the response

Read platform performance alongside Eyekure's CRM outcomes, keeping an enquiry distinct from a completed surgery.

Campaign-level performance reporting
Instagram activity and content insights
Client-confirmed Closed Won outcomes

Measurement focusPlatform results & client-recorded outcomes

Marketing and patient care have different roles. This case study covers social content and advertising. Eyekure's CRM records the follow-up stages and closed surgery outcomes; clinical advice, eligibility and treatment remain with the care team.

05 / LOCATION-BASED CAMPAIGN STRUCTURE

One brand.
Location-led campaigns.

The Eyekure G3 campaign uses four named location groups, with static and Reel creatives appearing across the ad structure.

Organised by market

Delhi NCR and Mumbai appear as separate ad sets. Bengaluru and Pune are grouped together, as are Surat and Ahmedabad.

This makes the campaign structure easy to review by location group, alongside its associated creative formats.

4named location groups
in the supplied G3 view

Delhi NCR

Ad set: G3 - ABO - Delhi & NCR

Post & Reel

Mumbai

Ad set: G3 - ABO - Mumbai

Post & Reel

Bengaluru & Pune

Ad set: G3 - ABO - Bangalore+pune

Static & Reel

Surat & Ahmedabad

Ad set: G3 - ABO - Surat+ahmdabad

Static & video

Location groups reflect the supplied ad-set names. They are not a clinic directory or a geographic delivery report.

06 / SOCIAL MEDIA CONTENT APPROACH

Useful information.
A recognisable presence.

The supplied Instagram examples bring together everyday eye-care topics, service-focused messages and timely seasonal posts.

EDUCATE

Everyday eye-care topics

Posts introduce familiar concerns such as screen use and difficulty focusing while reading, giving the account subjects beyond direct service promotion.

Example shownProtect Your Eyes During All-Day Screen Time

EXPLAIN

Service awareness

Static creatives and presenter-led Reels introduce LASIK and cataract services. The feed also includes cataract aftercare content.

Examples shownEyekure Cataract Clinics Reel
Do's & Don'ts After Cataract Surgery

CONNECT

Seasonal brand content

Gandhi Jayanti, Navratri and Mahanavami posts sit alongside eye-care content, with consistent Eyekure branding across the examples.

Examples shownGandhi Jayanti · Navratri · Mahanavami

A consistent visual identityEyekure's logo, blue-and-orange palette and branded contact strips recur across the supplied posts.

Separate content from distributionPosts and Reels show the creative approach; account-level views and interactions do not establish organic-only results.

07 / PAID ADVERTISING APPROACH

Service-led messages.
Location-led delivery.

LASIK and cataract messaging, regional ad sets and a mix of static and video formats form the visible campaign structure.

01 / SERVICE

A clear enquiry focus

LASIK and cataract creatives introduce the service and invite an enquiry. Meta's campaign reporting records form leads and Meta leads as distinct result labels.

02 / MARKET

Regional organisation

The G3 structure separates Delhi NCR and Mumbai, with combined groups for Bengaluru and Pune, and Surat and Ahmedabad.

03 / CREATIVE

Static posts and Reels

The ad list includes both formats across named markets, combining service-focused artwork with presenter-led video creatives.

04 / RESPONSE

Leads, then follow-up

Campaign spend and cost per lead describe advertising performance. Eyekure's CRM separately records follow-up and completed surgery outcomes.

CAMPAIGN EXAMPLE

Eyekure G2

Oct 2025 to Oct 2026

2,470Reported form leads

₹117.53Reported cost per lead

One campaign's results, as shown in Meta Ads Manager. A lead is an enquiry, not a confirmed patient or surgery.

08 / CREATIVE SHOWCASE

The work behind
the visibility.

Selected original artwork from the Eyekure project: service promotion, everyday eye-care content and seasonal brand communication.

Eyekure LASIK service creative with glasses and blue-and-orange branding — SERVICE PROMOTION
LASIK awareness
A service-focused visual with Hindi messaging and a prominent contact strip.

Eyekure screen-time awareness post showing a woman resting her eyes — EYE-CARE CONTENT
Everyday screen use
A familiar everyday concern presented in Eyekure's consistent visual style.

Eyekure Gandhi Jayanti greeting with an illustrated portrait of Gandhi — SEASONAL COMMUNICATION
Gandhi Jayanti
A timely brand greeting alongside the account's eye-care and service content.

09 / PAID CAMPAIGN RESULTS

Campaign by campaign.
A clearer picture.

Oct 2025 to Oct 2026
Six campaigns with recorded delivery, shown separately by their reported result type.

Source: supplied Meta Ads Manager campaign report
Campaign	Result type	Results	Cost per result	Amount spent
Eyekure G3 - ABO	Meta leads	1,324	₹169.66	₹2,24,630.78
Cataract C-2 - Copy	Leads (Form)	41	₹137.94	₹5,655.51
Cataract C-2	Leads (Form)	86	₹159.38	₹13,707.00
Cataract Only Campaign	Leads (Form)	122	₹225.12	₹27,464.53
Eyekure G2	Leads (Form)	2,470	₹117.53	₹2,90,302.22
Eyekure G1	Leads (Form)	4,158	₹170.46	₹7,08,770.77
Total advertising spend				₹12,70,530.81

G2: the lowest reported cost per result in this view. Its 2,470 form leads were recorded at ₹117.53 each. This is a campaign comparison, not a before-and-after improvement claim.

Results retain Meta's original labels. The draft campaign is excluded. Different result types are not combined into a unique-lead total, and enquiries are not treated as completed surgeries.

10 / INSTAGRAM PERFORMANCE

Visibility.
Interaction. Interest.

Within the Oct 2025 to Oct 2026 case study, Instagram's supplied dashboard provides a separate last-90-days snapshot. These are the observed figures, not full-period totals.

CONTENT VIEWS836,212

Views recorded in the supplied 90-day dashboard.

Viewers: 317,779
Views from non-followers: 99.3%

Non-follower views show visibility beyond the existing audience; they do not establish organic-only reach.

From content to profile activity

Source: supplied Instagram Professional Dashboard, Last 90 days. Total followers at capture: 3,927, not a measure of followers gained. No previous-period comparison was supplied.

11 / CRM & SURGERY OUTCOMES

Beyond the enquiry.
The recorded outcome.

Oct 2025 to Oct 2026
Eyekure's CRM adds a business-outcome view alongside Meta's campaign reporting.

CRM CLOSED WON371

Completed LASIK &
cataract surgeries

The client confirmed that Closed Won means completed surgery cases and that these records relate to the campaign period.

Source: supplied client CRM & client confirmation

Three different measures.
Three different meanings.

01
Advertising enquiry
Meta reports leads against campaigns. This records the advertising response, not a completed consultation or surgery.
02
CRM follow-up
The supplied CRM includes follow-up, invalid-number, out-of-location and closed-lost statuses as well as Closed Won. Not every enquiry becomes a completed case.
03
Closed surgery case
The 371 Closed Won records represent the client's confirmed completed LASIK and cataract cases, rather than an advertising-platform conversion count.

Campaign-period attribution is client-confirmed. The screenshots do not reconcile individual leads to surgery records, so no lead-to-surgery conversion rate, acquisition cost per surgery or revenue return is calculated here. Completed surgery does not describe a clinical outcome.

12 / KEY TAKEAWAYS

What the project
shows.

A connected view of creative work, advertising response and client-recorded outcomes, with each measured on its own terms.

01 / CAMPAIGN ORGANISATION

Make regional activity visible

Four named G3 location groups make the regional campaign structure clear. Static posts and Reels appear across the supplied ad list.

Delhi NCR · Mumbai · Bengaluru/Pune · Surat/Ahmedabad

02 / BRAND PRESENCE

Give the brand more than one message

Service promotion sits alongside eye-care topics and seasonal communication. Original artwork shows a consistent Eyekure identity across those subjects.

Service awareness · Eye-care content · Seasonal posts

03 / ADVERTISING RESPONSE

Look at each campaign separately

G2 recorded 2,470 form leads at ₹117.53 each. Campaign-level reporting preserves differences in spend, result type and cost per result.

G2 campaign · Meta Ads Manager

04 / BUSINESS OUTCOMES

Keep the outcome in view

The client's 371 completed surgery cases add context beyond views and enquiries. CRM records and platform results remain distinct measures.

371 Closed Won · Client-confirmed surgery cases

THE OVERALL PICTURE

Recognisable creative work. Location-led campaigns.
Reporting that distinguishes attention, enquiries and outcomes.

LET'S TALK ABOUT YOUR BRAND

Your next campaign
starts with a conversation.

Tell us about your business, the audience you want to reach and your priorities. We'll discuss the scope for social content and paid advertising around your requirements.

Discuss Your Project WhatsApp Us +91 98031 06071

Get in Touch

Gurgaon, Mumbai, Kelowna

Social Link

EyekureSocial Media &Paid Advertising.

The work, in numbers.

Paid campaigns & CRM outcomes

Instagram

Eye care.A considered decision.

From awarenessto an enquiry.

Build service awareness

Generate service enquiries

Understand the response

One brand.Location-led campaigns.

Organised by market

Delhi NCR

Mumbai

Bengaluru & Pune

Surat & Ahmedabad

Useful information.A recognisable presence.

Everyday eye-care topics

Service awareness

Seasonal brand content

Service-led messages.Location-led delivery.

A clear enquiry focus

Regional organisation

Static posts and Reels

Leads, then follow-up

Eyekure G2

The work behindthe visibility.

LASIK awareness

Everyday screen use

Gandhi Jayanti

Campaign by campaign.A clearer picture.

Visibility.Interaction. Interest.

From content to profile activity

Share of views by content type

Beyond the enquiry.The recorded outcome.

Completed LASIK &cataract surgeries

Three different measures.Three different meanings.

Advertising enquiry

CRM follow-up

Closed surgery case

What the projectshows.